Emma Guy is the Reform UK Prospective Parliamentary Candidate for Mid Cheshire. We spoke with Emma about her decision to stand.
“The tipping point was during lockdown, when the decisions made on our behalf by the government seemed more and more detached from reality”
Can you briefly introduce yourself to our readers?
My name is Emma Guy and I have lived and worked in Northwich, Cheshire for almost 35 years, during which time I have served on the local Lostock Gralam Parish Council, started, and grew my own wellbeing clinic, and represented local interests since 2001 by campaigning with CHAIN (Cheshire Anti Incinerator Network) against the building of the Incinerator on Griffiths Lane on the edge of our beautiful town.
I am a Prevent Breast Cancer ambassador and part of a local group helping to make Northwich Dementia Friendly.
Currently, I am the Chief Commercial Officer for a Runcorn based business, Aqueous Digital, and in November 2022 I won Outstanding Entrepreneur of the Year at the Crème de la Crème Cheshire Business Awards, for my ongoing work with the business.
On top of these roles, I am also Chair of the board of Trustees at Halton Haven Hospice.
In 2016 I was diagnosed with breast cancer and underwent a mastectomy and reconstruction which triggered early onset menopause, an episode I covered in my bestselling 2021 book, Wisdoms of the Menopausal Godmother.
I have been happily married to my husband Jonathan for 18 years and we have three children.
“a new seat comprising Northwich, where I live, and the two nearby local towns of Middlewich and Winsford. Collectively I refer to them as the ‘salt towns’”
What made me stand for Reform Uk?
The tipping point was during lockdown, when the decisions made on our behalf by the government seemed more and more detached from reality.
The fear campaigns, the rule of six, mask mandates and social distancing based on no scientific evidence made me determined to do something. As Simon Wiesenthal once said, “For evil to flourish, it only requires good men to do nothing”. I couldn’t, in all good conscience, do nothing.
On New Year’s Day 2021 I contacted the party to ask it they had a candidate in this area, and would they consider me.
I was duly selected as the Spokesperson in early 2021 after undergoing the vetting process and became Prospective Parliamentary Candidate for the party in November 2023. I was formally announced as the official Parliamentary Candidate when my nomination papers were accepted in early June this year.
You’re the Spokesperson for Mid Cheshire what’s made you decide to represent this area?
Mid Cheshire is a new seat comprising Northwich, where I live, and the two nearby local towns of Middlewich and Winsford. Collectively I refer to them as the ‘salt towns’ as they all have a long history of salt production, dating back to Roman times.
Fun fact: most people don’t realise that when the gritters go out during icy spells to grit the roads all over the U.K., the chances are that what is being spread comes from our local salt mines in Winsford.
What do you see as the big concerns for the constituency and what issues do you hope to champion?
There are several issues that affect my local constituency, but I expect that my priorities may resonate with a lot of people in a lot of other areas.
The first is that I want to bring back a sense of Civic Pride to the area. Too many local residents tell me that they are disappointed with what they see locally, and no one seems to have a sense of responsibility that was high on the agenda in Victorian times. If you can’t be proud of where you live then it’s no surprise if you don’t want to engage positively with your local town.
The second is that we desperately need an integrated transport policy in our area. Luckily, we don’t suffer (yet) from ULEZ, LTN’s or mandatory 20mph zones, but what public transport is available is fragmented, infrequent and ill-suited for local needs and motorists are still seen as a burden rather than the driver of investment in our towns.
Finally, rather than a disparate and disjointed allocation of funds to our towns, which straddle two County Authorities, we should have funds allocated based on local need, not what is decided for us by someone in an office 40 miles away. Would you believe that the one consistent point made by residents I talk to in each of the towns is that they bemoan the lack of public toilets in the town centre? It’s incredible that this should have happened in the twenty first century.
“For evil to flourish, it only requires good men to do nothing”. I couldn’t, in all good conscience, do nothing”
For those eager to help, how can they get involved in the campaign?
If anyone is able to help then they can visit my website at https://www.emmaguyreform.co.uk/ and from there they can follow my social media profiles or email me directly.